
Gen Z: The Trendsetting Generation
With younger generations, they’re wired to be up to speed on every detail, including how they look. The apps we have today, such as the infamous TikTok, were nonexistent way back when. Gen Z’s have all the resources at the tips of their fingers and leverage them constantly, making them the target audience for many marketers. Understanding what makes this younger generation tick is a must if marketers want to take advantage of Gen Z's massive spending power. And having a pulse