#generationz

Blingy

Jan 19, 2022
2 min

Gen Z: The Trendsetting Generation

With younger generations, they’re wired to be up to speed on every detail, including how they look. The apps we have today, such as the infamous TikTok, were nonexistent way back when. Gen Z’s have all the resources at the tips of their fingers and leverage them constantly, making them the target audience for many marketers. Understanding what makes this younger generation tick is a must if marketers want to take advantage of Gen Z's massive spending power. And having a pulse

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Apple vs. Samsung: Is Samsung Making a Comeback in Gen-Z?

Blingy

Sep 29, 2021
3 min

Apple vs. Samsung: Is Samsung Making a Comeback in Gen-Z?

To Gen-Z It is common knowledge that most young smartphone users wouldn’t be caught dead with a Samsung device in their hands. Whether it’s because of the dreaded green text bubble or the fear of being left out of blue iMessage group chats, Gen-Z’s love for Apple exceeds any other smartphone brand. Just how much does Gen Z love Apple? In a 2017 survey, 52% of ‘Zoomer’ participants were more likely to use iPhones than any other device. This statistic is higher than any other g

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Why Facebook Fails to Lure the Internet Generation: Gen Z

Blingy

Sep 22, 2021
2 min

Why Facebook Fails to Lure the Internet Generation: Gen Z

The newest generation of trendsetters, Gen Z (born between 1997 and 2012), declared skinny jeans outdated and side parts unflattering. Fashion adored by other generations is not the only thing the 'Zoomers' canceled; apparently, Facebook is also on its way out! Why doesn't Facebook attract Gen Z as it did with all the other generations? The reason is centered around why the age group explores social media. Unlike Millennials and Baby Boomers, who use social networks to commun

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From Reels To Shorts: How Leading Social Platforms are Following the Short-Form Video Trend

Blingy

Sep 21, 2021
3 min

From Reels To Shorts: How Leading Social Platforms are Following the Short-Form Video Trend

Remember in 2016 when Snapchat was one of the most popular social media platforms among young adults? Snapchat’s method of ten-second stories that only lasted a day was ideal for the short attention spans of Gen-Z. Other applications such as Vine, and the later eventually Tik Tok, challenged Snapchat’s ten-second story with several-second videos that showcase comedy, skits, and dancing. Instagram reflected the decrease in Gen-Z’s attention span. This was shown in the decrease

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Instagram Over Facebook Gen Z Picks! Gen Z favors Instagram

Blingy

Sep 15, 2021
3 min

Instagram Over Facebook Gen Z Picks! Gen Z favors Instagram

Gen Z favors Instagram — people born after the year 2000 — over Facebook. Facebook had always been the "big boss" in social media marketing, with over 2.8 billion monthly active users. However, the new kid on the block – Instagram has continued to gain momentum. Founded in 2010, Instagram has enjoyed massive growth in its active user base. In 2021, statistics show over 1billion Instagram users globally, with 71 percent of them under the age of 35 spending an average of 53 min

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How Gen Z Shopping Habits are Shaping the Future of Online Shopping

Blingy

Sep 8, 2021
2 min

How Gen Z Shopping Habits are Shaping the Future of Online Shopping

In recent years, Gen Z has shown continuous interest in fashion and shopping. Since the epidemic's beginning, Gen Z has exhibited a propensity to purchase online, choosing each channel depending on its own set of advantages. The Kibo study postulated that Generation Z has further altered their shopping penchant from in-store shopping. With the aftermath of the pandemic, concerns such as long queues will continue to be restraints. According to the study, 42% of Gen Z expect to

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Tech is Going Green! Sustainability in Technology

Blingy

Sep 7, 2021
3 min

Tech is Going Green! Sustainability in Technology

As technology continues to evolve, the way we view and treat the environment changes as well. With Gen-Z known as the "environmentally-conscious" generation, big companies and brands have been looking further into catering to this target audience through their marketing techniques. Sustainability and environmentalism are not only a trend but are highly essential to all aspects of life. High tech companies are now incorporating eco-friendly methods into their work to create lo

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The Rise of VR's Success & Popularity Among Gen Zers!

Blingy

Sep 3, 2021
3 min

The Rise of VR's Success & Popularity Among Gen Zers!

After years of dreaming of playing games in a virtual reality environment, headset and all. It finally arrived, and after 5 years, it still hasn't caught on. Despite it being such a popular concept and long-awaited dream by many gamers, it never became the future of gaming that many expected it to be. We can find several reasons for this be its high entry price, difficulty to set up, and limited to the pc marketplace. All of these problems have since been remedied with the re

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Blingy

Aug 25, 2021
3 min

Gen Z and the Rise of Social Commerce

Are you a Gen Zer? Have you ever bought anything through social media? Did social media make you purchase something from a brand? Generation Z, or Gen Zers as mostly called, were born between 1997 and 2012, after the Millennials. The oldest of this generation will be completing college degrees in 2020 and starting their careers. It is notable that they were reared on the internet and are adept with social media tools. According to Insider Intelligence, Gen Z will become the l

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Top Three Popular Web-Apps Amongst Gen Z

Blingy

Aug 17, 2021
3 min

Top Three Popular Web-Apps Amongst Gen Z

Gen Z grew up with technologies, digital platforms, and a variety of online products. Gen Z expects to communicate with their peers constantly, and they do so by using a variety of online messaging and social networking platforms. In recent years, web apps have made their way into popular culture. It has evolved into a new way of communicating with others online. Here are three popular web apps among members of Gen Z: Reddit Reddit has increased enormously in popularity since

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Gaming is the New Social Media for Gen Z

Blingy

Aug 4, 2021
2 min

Gaming is the New Social Media for Gen Z

At the midst of the pandemic, many young adults struggled to find a way to stay connected with friends while remaining in quarantine. With restaurants, shopping malls, and schools closed, the world of gaming became the place for teens to “hang out” with friends without leaving home. Prior to the pandemic, only a minimal percentage of Gen-Z identified as “gamers”. Now, according to Forbes, 90% of Gen-Z identifies as gamers. This has caused branding to shift away from social me

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Blingy

Jul 28, 2021
1 min

Gen Z are Eco-conscious Consumers

Growing up in a period where environmental and animal protection is a dominated topic around the world, Gen Z are the best examples of eco-conscious consumers. They have a preference over buying ethical, natural, and sustainable products as well as stronger loyalty towards brands whose values consist of environmental and ethical responsibility. Gen Z show an eco-friendly emphasis on ingredients. According to the study conducted by Compose[d], 65% of Gen Z and Millennials say

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Generation Z- More Holistic Approach Towards Health?

Blingy

Jul 21, 2021
2 min

Generation Z- More Holistic Approach Towards Health?

Health and wellness companies have found that one generation leaned away from intense workouts and fad diet trends. Generation Z is starting to take a holistic approach towards health, emphasizing stress and anxiety management. Gen-Z users have grown up being highly aware of the effects that internet usage has placed on companies that use problematic marketing strategies such as “low calorie” diets and heavily photoshopped images of models in workout clothes. Companies are no

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Gen Z and Millennials Social Media Usage

Blingy

Jun 30, 2021
2 min

Gen Z and Millennials Social Media Usage

Last week’s #userwednesday we learn about Millennials and Gen Z e-commerce users. This week we fill look further into these two groups of users and discuss about their social media usage. We know that Millennials and Gen Z use social media differently. Data research shows that while Gen Z enjoy video-focused applications like Snapchat and Tiktok far more than the older generation, Millennials have a strong preference on Facebook. The different preference on social media is du

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