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Gen Z: Thrifting Couture

Feb 9
2 min

Gen Z: Thrifting Couture

Who says sustainability has to be unfashionable. The Gen Z’ers have managed to turn thrifting into a more significant trend. Whether it’s turning an item into something new, repurposing outdated items, or finding a buried treasure in a sea of clothes, thrifting is now more common. With the Gen Z population turning around their spending habits, some benefits can help shape the planet's health economically and physically in the long run. For example, Emily Farra reported in Nov

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Don’t Miss Out on NYFW 2022

Feb 2
3 min

Don’t Miss Out on NYFW 2022

For anyone who is a fashion fanatic, New York Fashion Week is a must-see experience. Not only is it THE event of the fashion community, but it sets the tone for fashion trends worldwide. Before the rise of modern-day technology, the attendees included: designers, buyers, the press, A-List public figures, and lucky members of the general public. However, the process for getting into these elite shows has gotten more attainable. Living out the Gossip Girl fantasy is actually ea

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The Rise of Podcast Popularity

Jan 21
2 min

The Rise of Podcast Popularity

In recent years, podcasts have become a rising form of entertainment; they make it easier than ever to keep up with all the latest news and tips. They have a reminiscent uproar, similar to that of the radio in its early years. The radio was like the ‘Netflix binge’ of the early 20th century back in the day. Over 950,000 podcasts and 30 million episodes are currently available, with podcasts’ popularity only continuing to rise. Modern radio and podcasts each hold a substantial

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How Technology Impacts Gen-Z’s Mental Health

Dec 15, 2021
2 min

How Technology Impacts Gen-Z’s Mental Health

With the rise of TikTok and other social media trends, Gen-Z knows how to keep up with all of the latest updates, but are they aware of their technology usage? Social media is an outlet that can be used positively, but as Gen Z overuses these digital resources, they are also damaging their mental health. For example, a current survey reported that almost half of Gen Z respondents admitted being connected online for ten or more hours a day. More screen time means less time spe

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TikTok Turning the Tides of Social Media

Nov 10, 2021
3 min

TikTok Turning the Tides of Social Media

As the generations with similar aptitudes to the digital world, millennials and Gen Z’s opinions converged many times in the past. They both prefer Instagram to Facebook. They tend to gravitate towards Apple instead of Samsung. They both love Youtube. However, the newest hot social media app is breaking this status quo. That app is TikTok, and it’s taking the world by storm. With over a billion users (up from 381 million since 2019), TikTok earned the spot of the fastest grow

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‘The Forgotten Generation’ Uses Social Media, Too

Nov 3, 2021
3 min

‘The Forgotten Generation’ Uses Social Media, Too

As the last age group to reach adulthood before the rise of the internet, Generation X is the odd in-between stage of generations. While the digital world isn’t as foreign to them as it is to Baby Boomers, they also are nowhere near the level of digital natives like millennials. Born between the years 1965 and 1979, members of this generational group spent their formative years without the internet, acclimating to it slowly as teenagers or in their 20s or 30s. However, as a l

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Apple vs. Samsung: Is Samsung Making a Comeback in Gen-Z?

Sep 29, 2021
3 min

Apple vs. Samsung: Is Samsung Making a Comeback in Gen-Z?

To Gen-Z It is common knowledge that most young smartphone users wouldn’t be caught dead with a Samsung device in their hands. Whether it’s because of the dreaded green text bubble or the fear of being left out of blue iMessage group chats, Gen-Z’s love for Apple exceeds any other smartphone brand. Just how much does Gen Z love Apple? In a 2017 survey, 52% of ‘Zoomer’ participants were more likely to use iPhones than any other device. This statistic is higher than any other g

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Why Facebook Fails to Lure the Internet Generation: Gen Z

Sep 22, 2021
2 min

Why Facebook Fails to Lure the Internet Generation: Gen Z

The newest generation of trendsetters, Gen Z (born between 1997 and 2012), declared skinny jeans outdated and side parts unflattering. Fashion adored by other generations is not the only thing the 'Zoomers' canceled; apparently, Facebook is also on its way out! Why doesn't Facebook attract Gen Z as it did with all the other generations? The reason is centered around why the age group explores social media. Unlike Millennials and Baby Boomers, who use social networks to commun

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From Reels To Shorts: How Leading Social Platforms are Following the Short-Form Video Trend

Sep 21, 2021
3 min

From Reels To Shorts: How Leading Social Platforms are Following the Short-Form Video Trend

Remember in 2016 when Snapchat was one of the most popular social media platforms among young adults? Snapchat’s method of ten-second stories that only lasted a day was ideal for the short attention spans of Gen-Z. Other applications such as Vine, and the later eventually Tik Tok, challenged Snapchat’s ten-second story with several-second videos that showcase comedy, skits, and dancing. Instagram reflected the decrease in Gen-Z’s attention span. This was shown in the decrease

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Instagram Over Facebook Gen Z Picks! Gen Z favors Instagram

Sep 15, 2021
3 min

Instagram Over Facebook Gen Z Picks! Gen Z favors Instagram

Gen Z favors Instagram — people born after the year 2000 — over Facebook. Facebook had always been the "big boss" in social media marketing, with over 2.8 billion monthly active users. However, the new kid on the block – Instagram has continued to gain momentum. Founded in 2010, Instagram has enjoyed massive growth in its active user base. In 2021, statistics show over 1billion Instagram users globally, with 71 percent of them under the age of 35 spending an average of 53 min

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How Gen Z Shopping Habits are Shaping the Future of Online Shopping

Sep 8, 2021
2 min

How Gen Z Shopping Habits are Shaping the Future of Online Shopping

In recent years, Gen Z has shown continuous interest in fashion and shopping. Since the epidemic's beginning, Gen Z has exhibited a propensity to purchase online, choosing each channel depending on its own set of advantages. The Kibo study postulated that Generation Z has further altered their shopping penchant from in-store shopping. With the aftermath of the pandemic, concerns such as long queues will continue to be restraints. According to the study, 42% of Gen Z expect to

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Tech is Going Green! Sustainability in Technology

Sep 7, 2021
3 min

Tech is Going Green! Sustainability in Technology

As technology continues to evolve, the way we view and treat the environment changes as well. With Gen-Z known as the "environmentally-conscious" generation, big companies and brands have been looking further into catering to this target audience through their marketing techniques. Sustainability and environmentalism are not only a trend but are highly essential to all aspects of life. High tech companies are now incorporating eco-friendly methods into their work to create lo

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The Rise of VR's Success & Popularity Among Gen Zers!

Sep 3, 2021
3 min

The Rise of VR's Success & Popularity Among Gen Zers!

After years of dreaming of playing games in a virtual reality environment, headset and all. It finally arrived, and after 5 years, it still hasn't caught on. Despite it being such a popular concept and long-awaited dream by many gamers, it never became the future of gaming that many expected it to be. We can find several reasons for this be its high entry price, difficulty to set up, and limited to the pc marketplace. All of these problems have since been remedied with the re

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Gen Z and the Rise of Social Commerce

Aug 25, 2021
3 min

Gen Z and the Rise of Social Commerce

Are you a Gen Zer? Have you ever bought anything through social media? Did social media make you purchase something from a brand? Generation Z, or Gen Zers as mostly called, were born between 1997 and 2012, after the Millennials. The oldest of this generation will be completing college degrees in 2020 and starting their careers. It is notable that they were reared on the internet and are adept with social media tools. According to Insider Intelligence, Gen Z will become the l

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Top Three Popular Web-Apps Amongst Gen Z

Aug 17, 2021
3 min

Top Three Popular Web-Apps Amongst Gen Z

Gen Z grew up with technologies, digital platforms, and a variety of online products. Gen Z expects to communicate with their peers constantly, and they do so by using a variety of online messaging and social networking platforms. In recent years, web apps have made their way into popular culture. It has evolved into a new way of communicating with others online. Here are three popular web apps among members of Gen Z: Reddit Reddit has increased enormously in popularity since

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Gaming is the New Social Media for Gen Z

Aug 4, 2021
2 min

Gaming is the New Social Media for Gen Z

At the midst of the pandemic, many young adults struggled to find a way to stay connected with friends while remaining in quarantine. With restaurants, shopping malls, and schools closed, the world of gaming became the place for teens to “hang out” with friends without leaving home. Prior to the pandemic, only a minimal percentage of Gen-Z identified as “gamers”. Now, according to Forbes, 90% of Gen-Z identifies as gamers. This has caused branding to shift away from social me

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Gen Z are Eco-conscious Consumers

Jul 28, 2021
1 min

Gen Z are Eco-conscious Consumers

Growing up in a period where environmental and animal protection is a dominated topic around the world, Gen Z are the best examples of eco-conscious consumers. They have a preference over buying ethical, natural, and sustainable products as well as stronger loyalty towards brands whose values consist of environmental and ethical responsibility. Gen Z show an eco-friendly emphasis on ingredients. According to the study conducted by Compose[d], 65% of Gen Z and Millennials say

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Generation Z- More Holistic Approach Towards Health?

Jul 21, 2021
2 min

Generation Z- More Holistic Approach Towards Health?

Health and wellness companies have found that one generation leaned away from intense workouts and fad diet trends. Generation Z is starting to take a holistic approach towards health, emphasizing stress and anxiety management. Gen-Z users have grown up being highly aware of the effects that internet usage has placed on companies that use problematic marketing strategies such as “low calorie” diets and heavily photoshopped images of models in workout clothes. Companies are no

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Gen Z is the "Skintellectual" Generation

Jul 7, 2021
1 min

Gen Z is the "Skintellectual" Generation

What does “Skintellectual” mean? The Skintellectual generation is a generation of self-educated and knowledge-hungry consumers who are interested in not only the ingredients and science behind their skincare products, but also the brand culture and values. Gen Zers are the defining example of the skintellectual generation. Multiple research results have shown that Gen Z started using skincare products earlier than other generations. A survey by The Pull Agency found that 60%

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Gen Z and Millennials Social Media Usage

Jun 30, 2021
2 min

Gen Z and Millennials Social Media Usage

Last week’s #userwednesday we learn about Millennials and Gen Z e-commerce users. This week we fill look further into these two groups of users and discuss about their social media usage. We know that Millennials and Gen Z use social media differently. Data research shows that while Gen Z enjoy video-focused applications like Snapchat and Tiktok far more than the older generation, Millennials have a strong preference on Facebook. The different preference on social media is du

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