As the generations with similar aptitudes to the digital world, millennials and Gen Z’s opinions converged many times in the past. They both prefer Instagram to Facebook. They tend to gravitate towards Apple instead of Samsung. They both love Youtube. However, the newest hot social media app is breaking this status quo. That app is TikTok, and it’s taking the world by storm. With over a billion users (up from 381 million since 2019), TikTok earned the spot of the fastest grow

As the last age group to reach adulthood before the rise of the internet, Generation X is the odd in-between stage of generations. While the digital world isn’t as foreign to them as it is to Baby Boomers, they also are nowhere near the level of digital natives like millennials. Born between the years 1965 and 1979, members of this generational group spent their formative years without the internet, acclimating to it slowly as teenagers or in their 20s or 30s. However, as a l

Have you ever heard of the saying, “Everything you post on the internet is permanent”? Whether it’s an Instagram photo, Twitter tweet, or Facebook status, anything posted online will exist forever. But, it doesn’t stop there. With all the advancements we’ve made in technology, our digital activity is on its way to becoming trackable. This includes digital photos, browser history, and even smartphone activity. With Cloud systems automatically saving photos and documents and lo

The newest generation of trendsetters, Gen Z (born between 1997 and 2012), declared skinny jeans outdated and side parts unflattering. Fashion adored by other generations is not the only thing the 'Zoomers' canceled; apparently, Facebook is also on its way out! Why doesn't Facebook attract Gen Z as it did with all the other generations? The reason is centered around why the age group explores social media. Unlike Millennials and Baby Boomers, who use social networks to commun

Last week’s #userwednesday we learn about Millennials and Gen Z e-commerce users. This week we fill look further into these two groups of users and discuss about their social media usage. We know that Millennials and Gen Z use social media differently. Data research shows that while Gen Z enjoy video-focused applications like Snapchat and Tiktok far more than the older generation, Millennials have a strong preference on Facebook. The different preference on social media is du

It is our #userwednesday column! We will discuss everything about mobile app users on Wednesday. And today, let's start with comparing Generation Y and Generation Z e-Commerce users. Studies have shown that both generations share a preference for shopping online over physical stores, with 28% of Gen Z and 24% of Millennials noting they will likely shop online more than before. Thus, to target these two groups of audience, many brands are starting to put more emphasis on their