This May, we approach the 19th anniversary of the world’s largest professional site: LinkedIn. With over 756 million users across nations and 74% of them being from outside the United States, LinkedIn is a global platform that has only been growing larger and larger since its launch in 2003. Linkedin has been evolving since then to match pace with its social media peers. While the platform began humbly as a simple digital space for housing your resume, it now hosts live strea

Gen Z favors Instagram — people born after the year 2000 — over Facebook. Facebook had always been the "big boss" in social media marketing, with over 2.8 billion monthly active users. However, the new kid on the block – Instagram has continued to gain momentum. Founded in 2010, Instagram has enjoyed massive growth in its active user base. In 2021, statistics show over 1billion Instagram users globally, with 71 percent of them under the age of 35 spending an average of 53 min

At the midst of the pandemic, many young adults struggled to find a way to stay connected with friends while remaining in quarantine. With restaurants, shopping malls, and schools closed, the world of gaming became the place for teens to “hang out” with friends without leaving home. Prior to the pandemic, only a minimal percentage of Gen-Z identified as “gamers”. Now, according to Forbes, 90% of Gen-Z identifies as gamers. This has caused branding to shift away from social me