When you think of the technology industry, do you often picture a man in charge? For decades, the male gender has led the technology industry, especially tech companies; however, more women are starting to pursue careers in the tech field. As the technology industry grows, new developments emerge, with women at the forefront of these discoveries. While the tech industry continues to change, an increasing number of women are joining the field, proving that they are just as str

The “Metaverse” is being hyped by tech companies as the future of all digital media. For many, it is something just heard in movies such as The Matrix and Wreck-It Ralph. But, what is the metaverse exactly? The Metaverse can be described as a virtual social media space, where you can have a persistent online persona across the internet. Think “Facebook” but across the internet, rather than just one website. This one persona would serve as your “digital self” whenever you use

As technology continues to evolve, the way we view and treat the environment changes as well. With Gen-Z known as the "environmentally-conscious" generation, big companies and brands have been looking further into catering to this target audience through their marketing techniques. Sustainability and environmentalism are not only a trend but are highly essential to all aspects of life. High tech companies are now incorporating eco-friendly methods into their work to create lo

After years of dreaming of playing games in a virtual reality environment, headset and all. It finally arrived, and after 5 years, it still hasn't caught on. Despite it being such a popular concept and long-awaited dream by many gamers, it never became the future of gaming that many expected it to be. We can find several reasons for this be its high entry price, difficulty to set up, and limited to the pc marketplace. All of these problems have since been remedied with the re

The last year and a half have been a difficult one for many industries. However, the gaming industry saw shocking growth during the lockdown. With many quarantined in their homes, video games were one of the first choices for entertainment. As an employee at a retail store, it was shocking to see the video game supply sell out as demand increased dramatically. Everything from consoles, controllers, and games became more scarce as the pandemic continued. A major console that g

It is our #userwednesday column! We will discuss everything about mobile app users on Wednesday. And today, let's start with comparing Generation Y and Generation Z e-Commerce users. Studies have shown that both generations share a preference for shopping online over physical stores, with 28% of Gen Z and 24% of Millennials noting they will likely shop online more than before. Thus, to target these two groups of audience, many brands are starting to put more emphasis on their