The beauty industry has many options for users to level up their skincare game. It has grown and evolved over the last decade to incorporate various memorable trends. Unfortunately with every positive, comes negative, and the beauty industry has been no exception, having seen a fair share of downfalls, setbacks, and threats to the overall growth and progression of the industry, brands, and its prominent figures. Mike George, the president and CEO of QVC, recognized these thre

With the rise of TikTok and other social media trends, Gen-Z knows how to keep up with all of the latest updates, but are they aware of their technology usage? Social media is an outlet that can be used positively, but as Gen Z overuses these digital resources, they are also damaging their mental health. For example, a current survey reported that almost half of Gen Z respondents admitted being connected online for ten or more hours a day. More screen time means less time spe

TikTok has aimed to improve its relationship with Black creators after many have spoken up about the lack of recognition for viral trends they’ve created. This year many creatives even participated in a virtual strike, where they had refrained from posting content to TikTok’s platform. TikTok has sought ways to create a more inclusive, supportive space for creatives of the POC community, such as collaborating with MACRO earlier this year to create an incubator program and awa

With Twitter Blue, Twitter hopes to find success in a subscription-based model. Featuring the long-awaited power to undo tweets-- where you have 60 seconds to confirm a tweet before posting it. Certainly, it’s a bid to prevent more controversial and dangerous tweets that get posted by high-ranking officials. In addition, they are adding ad-free news for those of us who use Twitter explicitly for news-reading. All for a low price of 3.50USD per month. While this feature is cer

As the generations with similar aptitudes to the digital world, millennials and Gen Z’s opinions converged many times in the past. They both prefer Instagram to Facebook. They tend to gravitate towards Apple instead of Samsung. They both love Youtube. However, the newest hot social media app is breaking this status quo. That app is TikTok, and it’s taking the world by storm. With over a billion users (up from 381 million since 2019), TikTok earned the spot of the fastest grow

The newest generation of trendsetters, Gen Z (born between 1997 and 2012), declared skinny jeans outdated and side parts unflattering. Fashion adored by other generations is not the only thing the 'Zoomers' canceled; apparently, Facebook is also on its way out! Why doesn't Facebook attract Gen Z as it did with all the other generations? The reason is centered around why the age group explores social media. Unlike Millennials and Baby Boomers, who use social networks to commun

Remember in 2016 when Snapchat was one of the most popular social media platforms among young adults? Snapchat’s method of ten-second stories that only lasted a day was ideal for the short attention spans of Gen-Z. Other applications such as Vine, and the later eventually Tik Tok, challenged Snapchat’s ten-second story with several-second videos that showcase comedy, skits, and dancing. Instagram reflected the decrease in Gen-Z’s attention span. This was shown in the decrease

Are you a Gen Zer? Have you ever bought anything through social media? Did social media make you purchase something from a brand? Generation Z, or Gen Zers as mostly called, were born between 1997 and 2012, after the Millennials. The oldest of this generation will be completing college degrees in 2020 and starting their careers. It is notable that they were reared on the internet and are adept with social media tools. According to Insider Intelligence, Gen Z will become the l

At the midst of the pandemic, many young adults struggled to find a way to stay connected with friends while remaining in quarantine. With restaurants, shopping malls, and schools closed, the world of gaming became the place for teens to “hang out” with friends without leaving home. Prior to the pandemic, only a minimal percentage of Gen-Z identified as “gamers”. Now, according to Forbes, 90% of Gen-Z identifies as gamers. This has caused branding to shift away from social me

Last week’s #userwednesday we learn about Millennials and Gen Z e-commerce users. This week we fill look further into these two groups of users and discuss about their social media usage. We know that Millennials and Gen Z use social media differently. Data research shows that while Gen Z enjoy video-focused applications like Snapchat and Tiktok far more than the older generation, Millennials have a strong preference on Facebook. The different preference on social media is du