Updated: Aug 17, 2021
In today’s column, we will learn about influencers.
Influencer marketing is a collaboration between a brand and influencer who has the power to affect the purchasing decisions of others due to his/her authority, knowledge, or relationship with his /her audience on social media.
As more brands are looking to utilize influencer’s social presence to increase brand awareness and attract new customers, it is important to understand different types of influencers and their pros and cons that fit different marketing goals.
👇Let’s see which one matches your need!👇