top of page
  • Writer's pictureBlingy

Types of Influencer Marketing in the Beauty Industry

Updated: Aug 11, 2022

For today's Influencer Insights Column, we are going to talk about different types of in the beauty industry. Below are six common ways brands use to collaborate with influencers:

1) Shoutouts: influencer mentions the brand or product on social media by posting a relevant photo or tagging the brand

2) Giveaways: a brand provides the influencer something of value that the influencer can then offer to their followers through a giveaway

3)Takeovers : Brands give an influencer access to their social media channel of choice and the influencer curates content for the brand, sending their own followers to the brand’s account

4) Sponsored Content : Influencers share content that the brand provides or create their own content that promotes specific products or the brand as a whole

5) Product Sending: brands send influencers their products for free and hope that they will share something positive about it

6) Brand Ambassadors: long-term partnership in which influencers consistently share videos, posts, images, and more about your brand and products

Have you try any of these strategies? Share with us some of your success stories!!

Join Reauty Community Today!

Beauty belongs to and is for everyone, and so does Reauty! Download our FREE Reauty App today to enjoy our key features of AI skin analysis, smart search engine, and product rating system; Reauty empowers every beauty seeker to find the best-personalized products and treatments for your specific skin concerns.

You can also follow us on Instagram and Facebook for more beauty tips!

21 views0 comments

Recent Posts

See All


bottom of page