Gamification is a buzzword that has spread quite a lot recently, particularly with the pandemic putting us all inside. Many brands searched for ways to engage with their audiences in an entertaining way, between Netflix binges or gaming sessions. Brands caught on to the skyrocketed popularity that gaming had brought about. And what merely began as an idea in the back of a few strategists’ minds, has quickly become the new hot tech topic that everyone should leverage in order

HTC are the makers of arguably the most premium VR gaming headset on the market, the HTC Vive. And they have announced a new VR headset, the HTC Vive Flow. The key difference in the Flow is that it is not targeted towards the gaming community, rather a non-gaming VR base. The Flow is set to have a launch price of $500 USD. With VR struggling to interest the non-gaming audience, is the cost of entry being $200 more than the Oculus (a gaming-focused competitor) the next best st

With the release of the new iPhone firmware update, iOS 15, we are getting the usual slew of fancy new upgrades to various aspects of the mobile device. What makes this year’s release different from the rest is the inclusion of two new gaming features that have been added that continue to make gaming easier than ever before. Firstly, and the most important of the two updates, is the release of Apple's own “virtual game controller” for iPhones. Before, app developers would nee

Gen Z favors Instagram — people born after the year 2000 — over Facebook. Facebook had always been the "big boss" in social media marketing, with over 2.8 billion monthly active users. However, the new kid on the block – Instagram has continued to gain momentum. Founded in 2010, Instagram has enjoyed massive growth in its active user base. In 2021, statistics show over 1billion Instagram users globally, with 71 percent of them under the age of 35 spending an average of 53 min

Gen Z grew up with technologies, digital platforms, and a variety of online products. Gen Z expects to communicate with their peers constantly, and they do so by using a variety of online messaging and social networking platforms. In recent years, web apps have made their way into popular culture. It has evolved into a new way of communicating with others online. Here are three popular web apps among members of Gen Z: Reddit Reddit has increased enormously in popularity since

Last week’s #userwednesday we learn about Millennials and Gen Z e-commerce users. This week we fill look further into these two groups of users and discuss about their social media usage. We know that Millennials and Gen Z use social media differently. Data research shows that while Gen Z enjoy video-focused applications like Snapchat and Tiktok far more than the older generation, Millennials have a strong preference on Facebook. The different preference on social media is du

Hello everyone! Welcome to Blingy’s Tech Tuesday Column! For #techtuesday, we will discuss about all the aspects of technology. Today we will be looking at the general overview of the mobile application industry. Multiple statistical results have shown that the mobile app industry grew at a fast pace in the past decade. According to Grand View Research, the global mobile application market size was valued at $106.27 billion in 2018, increased to $154.05 billion in 2019, and i