From its humble beginnings in 2007 as Justin.tv, Twitch started as a hub to stream video games but soon evolved to encapsulate any type...

Remember in 2016 when Snapchat was one of the most popular social media platforms among young adults? Snapchat’s method of ten-second...

Gen Z favors Instagram — people born after the year 2000 — over Facebook. Facebook had always been the "big boss" in social media...

Are you a Gen Zer? Have you ever bought anything through social media? Did social media make you purchase something from a brand?...

Gen Z grew up with technologies, digital platforms, and a variety of online products. Gen Z expects to communicate with their peers...