As technology continues to evolve, the way we view and treat the environment changes as well. With Gen-Z known as the "environmentally-conscious" generation, big companies and brands have been looking further into catering to this target audience through their marketing techniques. Sustainability and environmentalism are not only a trend but are highly essential to all aspects of life. High tech companies are now incorporating eco-friendly methods into their work to create lo

For the past year, employees have been waking up from their beds and going straight to work. You may wonder how this is possible. Many companies have opted for employees to work remotely from home with meetings held through Zoom and hours tracked on Slack. Before the pandemic, remote working was perceived as “lazy and unproductive” by employers. Surprisingly, it appears that despite millions of workers getting ready to return to the office, some prefer remote work over in-per

Growing up in a period where environmental and animal protection is a dominated topic around the world, Gen Z are the best examples of eco-conscious consumers. They have a preference over buying ethical, natural, and sustainable products as well as stronger loyalty towards brands whose values consist of environmental and ethical responsibility. Gen Z show an eco-friendly emphasis on ingredients. According to the study conducted by Compose[d], 65% of Gen Z and Millennials say