As the last age group to reach adulthood before the rise of the internet, Generation X is the odd in-between stage of generations. While the digital world isn’t as foreign to them as it is to Baby Boomers, they also are nowhere near the level of digital natives like millennials. Born between the years 1965 and 1979, members of this generational group spent their formative years without the internet, acclimating to it slowly as teenagers or in their 20s or 30s. However, as a l

The newest generation of trendsetters, Gen Z (born between 1997 and 2012), declared skinny jeans outdated and side parts unflattering. Fashion adored by other generations is not the only thing the 'Zoomers' canceled; apparently, Facebook is also on its way out! Why doesn't Facebook attract Gen Z as it did with all the other generations? The reason is centered around why the age group explores social media. Unlike Millennials and Baby Boomers, who use social networks to commun

Remember in 2016 when Snapchat was one of the most popular social media platforms among young adults? Snapchat’s method of ten-second stories that only lasted a day was ideal for the short attention spans of Gen-Z. Other applications such as Vine, and the later eventually Tik Tok, challenged Snapchat’s ten-second story with several-second videos that showcase comedy, skits, and dancing. Instagram reflected the decrease in Gen-Z’s attention span. This was shown in the decrease

Last week’s #userwednesday we learn about Millennials and Gen Z e-commerce users. This week we fill look further into these two groups of users and discuss about their social media usage. We know that Millennials and Gen Z use social media differently. Data research shows that while Gen Z enjoy video-focused applications like Snapchat and Tiktok far more than the older generation, Millennials have a strong preference on Facebook. The different preference on social media is du