In recent years, Gen Z has shown continuous interest in fashion and shopping. Since the epidemic's beginning, Gen Z has exhibited a propensity to purchase online, choosing each channel depending on its own set of advantages. The Kibo study postulated that Generation Z has further altered their shopping penchant from in-store shopping. With the aftermath of the pandemic, concerns such as long queues will continue to be restraints. According to the study, 42% of Gen Z expect to

As technology continues to evolve, the way we view and treat the environment changes as well. With Gen-Z known as the "environmentally-conscious" generation, big companies and brands have been looking further into catering to this target audience through their marketing techniques. Sustainability and environmentalism are not only a trend but are highly essential to all aspects of life. High tech companies are now incorporating eco-friendly methods into their work to create lo

Growing up in a period where environmental and animal protection is a dominated topic around the world, Gen Z are the best examples of eco-conscious consumers. They have a preference over buying ethical, natural, and sustainable products as well as stronger loyalty towards brands whose values consist of environmental and ethical responsibility. Gen Z show an eco-friendly emphasis on ingredients. According to the study conducted by Compose[d], 65% of Gen Z and Millennials say

What does “Skintellectual” mean? The Skintellectual generation is a generation of self-educated and knowledge-hungry consumers who are interested in not only the ingredients and science behind their skincare products, but also the brand culture and values. Gen Zers are the defining example of the skintellectual generation. Multiple research results have shown that Gen Z started using skincare products earlier than other generations. A survey by The Pull Agency found that 60%